The Production Music Association, which promotes and protects the rights and interests of publishers and composers of production music for use in film, television, radio and new media, announces the appointment of Hunter Williams to the position of Executive Director, effective immediately.

“We are very excited to have long time industry veteran, Hunter Williams, as our new PMA Executive Director,” said PMA Chairman Randy Thornton. “Hunter brings a wide range of skills and experience that will most certainly help elevate the PMA to the next level in its continuing mission to protect the value of music in the eyes of those who license it for productions. We look forward to working closely with him to help advance the PMA’s core values which we believe are key to the long term success of our industry.” Williams, who will be based in Nashville, TN, replaces Debra Young Krizman who continues with the PMA in her new role as Vice President, Operations.

Prior to joining the PMA, Hunter Williams spent 20 years at SESAC, most recently in the position of Senior Vice President, Strategic Development/Distribution and Research Operations. During this time, Williams made great strides within the organization overseeing all royalty distribution operations, including the development of the company’s distribution and survey methodologies, performance tracking across all applicable media, and the maintenance of the company’s repertory and performance databases. He also oversaw the company’s research and analysis division, which helped drive strategic development by identifying new business opportunities. Under Williams’ leadership, SESAC pioneered the use of digital fingerprint and watermark technologies to track and pay royalties for performances on radio, television, and new media.

“Production music is the sonic life-blood of so many TV shows, movies, commercials, promos, and other audio and audio-visual productions,” said Williams. “I’m honored to take on this role to help further the interests of the many PMA-member music libraries and composers, and to help ensure that their music is properly valued in today’s rapidly changing music economy. I look forward to working with Debra and the Board to develop successful strategies for propelling the production music industry forward in a healthy and sustainable way.”

The Production Music Association is a non-profit, volunteer organization comprising of over 600 member companies including major-label publishers, national independents and small boutique libraries and is providing crucial leadership to protect the value of their works. The PMA provides education, support and advocacy on behalf of the production music community and is acknowledged across the industry as the voice of production music.