MERGING RECORDING ARTISTS AND PRODUCTION MUSIC: RESPONDING TO DEMAND FOR RADIO-READY examines how the needs and opportunities for production music and commercial music are intersecting and colliding in the sync licensing world. There’s an increasing demand from networks, shows, ad agencies and every imaginable client for radio-ready songs. We’ll gain access to the back rooms where the deals are evolving, where the publishers learn new ways to share and to the bars, recording studios and writer’s rooms where those who make the hits learn how to apportion some of their creativity and energy into new business arrangements to gain income from non-earning tracks previously destined to become trunk songs.
Music industry extroverts and songwriting shut ins will have every reason to venture out to this latest incisive event hosted by the PMA. New York PMA members won’t miss this one, and neither should you.

PANELISTS
Eric Vasquez // Head of Creative, VP of A&R, Syncstories

Spearheading the company’s creative and business operations in over 18 countries around the world, Eric Vasquez is the founder & head music executive for the SyncStories organization. Eric’s activities include management of the company’s Publishing & Master Catalog, Touring Artists, Songwriters, A&R, Music Production and Global TV & Film licensing operations as a commercial artist division of synchronization conglomerate, 5 Alarm Music – N. America.
In 2017, SyncStories expanded its publishing capabilities and published Producer/Songwriter, Midi Jones, protégé of Motown Records Barry & Kerry Gordy. Recent releases include Jadagrace (Capitol Records), Smokey Robinson (Motown Universal) and Avalon Young (American Idol). Midi is also a regular collaborator with producer, Sam Hook (The Game, Miley Cyrus, Nick Jonas)

In the licensing community, Eric’s creative leadership has secured artist placements on Tony Hawk’s Pro Skater 5 video game, Vans Skateboards, Vice Media, Microsoft Studios, Red Bull Media, Netflix, Hulu, Amazon and various TV and Cable Networks including NBC, CBS, AMC, MTV, FOX, HBO, ABC, FX, Discovery, FOX Sports, Spike TV, TBS, TLC, VH1, USA Network, Showtime and several National Advertisement Campaigns.

Previous to Eric's work in sync, music production, publishing and artist management, Eric's music career began at the young age of 15 as a drummer and promoter, which eventually led to an invitation to drum for legendary 80’s punk rock band, Dr.Know. Soon after, Eric spent the following 8 years on tour itineraries that included the Dead Kennedys, NOFX, Bad Brains, Bad Religion, T.S.O.L, The Exploited, and many iconic bands of the late 70’s and early 80’s punk rock movement.

Eric Kaye // Partner, Executive Creative Director (NY), The Music Playground/The Diner

Eric Kaye is the Executive Creative Director/Co-Founder of the Diner Music Library and the Music Playground (formerly The Lodge), a music production company with offices in New York, Los Angeles, and Warsaw, involved in music publishing, original composition, music supervision, record production, song clearance and licensing negotiation, and infringement management.

With over 20 years of experience in putting music to picture as a composer, musician, publisher, producer, licensor, music supervisor, and creative director, Kaye has been directly involved in the sale or license of over 5,000 pieces of music for use in film, television and advertising.

In addition, Kaye has provided professional infringement management services for composers, publishers and music production companies, having settled over $250,000 worth of instances of illegal and unauthorized uses of music.

As a musician, he has performed with or produced artists including Luther Vandross, Carrie Underwood, Clint Black, Marc Cohn, Pat DiNizio of the Smithereens and Dave Wakeling of the English Beat.

He has been a board member of the Association of Music Producers (AMP), as well as a voting member of the Academy of Television Arts and Sciences and the Recording Academy. He is also an advisor and consultant to the American Federation of Musicians (AFofM) in their contract negotiations with respect to their commercials contracts.

David Hnatiuk // Music Supervisor, Music Supervision Central/The Songhunters, co-author of Music Supervision: The Complete Guide to Selecting Music for Movies, TV, Games and New Media
Patrick Wimberly // Member/Producer/Songwriter, Chairlift

Patrick Wimberly is a musician, songwriter, mixer and producer and half of the Brooklyn-based synth pop duo Chairlift.  His production credits include Beyoncé, MGMT, Solange, Wet, Empress of, and Blood Orange

Moderator: Rob Reale // President, 4 Elements Music

ROB REALE is the founder and president of 4 Elements Music, a production music library specializing in TV, film, advertising, trailers, and more.  While running 4 Elements Music, Rob continues to be a busy composer in many areas of the business, his favorite being musical theater which has garnered him a Tony nomination and untold happiness.