Creative Value

As creative people and owners of creative content, how do we value what we do? You know what I mean – how do we put a price on it? If you own a restaurant, the menu clearly shows the cost of each item. If you’re a doctor, your fees are probably set by insurance companies. If you own a gas station, the price is based on the oil market and various taxes.

By |2014-04-02T23:23:36-07:00April 2nd, 2014|Articles, Resources|0 Comments


A potential client asks you: ‘How much to use your music?’ 

Most of us take into account factors such as audience size, the kinds of media in which the music will be used, whether there is the possibility of performance royalties, etc. and arrive at a value that we believe to be fair to both the user and the library. 

However, for some libraries and composers, the answer to this question is either essentially – or in fact – “nothing”.

By |2013-01-13T15:29:42-08:00January 13th, 2013|Articles, Resources|0 Comments


Many composers and songwriters are lately being offered what seems like a deal too good to pass up: get film/TV placements of their music and a share of sync fees from non-exclusive distributors while retaining 100% of their copyrights. While this may appear to be an irresistible bargain on the surface, it is essential that writers fully understand the ramifications of this business model in order to make an informed decision.

By |2013-01-13T15:28:31-08:00January 13th, 2013|Articles, Resources|0 Comments


In negotiating with television networks over the use of your music, you should be very aware that the networks are pushing for and are regularly utilizing the broadest possible grant language in their contracts with music providers. While these clauses may appear like harmless boiler­plate at first glance, they are a trap that could lead you to granting away far more rights than you ever anticipated and with no additional payment for doing so.

By |2013-01-13T15:26:39-08:00January 13th, 2013|Articles, Resources|0 Comments


In the production music business, we tend to take sync fees for granted; we assume that if a client wants to use our music, they need to pay a synchronization fee and obtain a proper license. Yet from time to time there are situations that arise where clients claim that they can use our music without a license due to something called “Ephemeral Use”. Can shows like “Good Morning America”, “Today” and “SNL” really use our music for free? This article will endeavor to shed some light on this oft misunderstood topic.

By |2012-02-05T09:03:59-08:00February 5th, 2012|Articles, News, Resources|0 Comments
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