When Hildur Guonadottir won the Oscar for Best Original Score, she delivered a truly inspirational speech encouraging the next generation of female composers to follow in her footsteps. It put inclusion-centric values front and center on an international stage. Now is the time for us to – significantly and meaningfully – do something about it in the production music industry. Therefore the PMA has established an Inclusion Committee to spearhead the effort.
Why? Simply stated it is not only the right thing to do but, also, the smart thing to do. Astonishingly, a mere 3% of music composers in media are female and we believe that this figure is even lower in production music. Furthermore, it has been demonstrated time and again that when women achieve equal status everyone prospers. This is the evidence-based conclusion reached by the United Nations, the World Bank, countless economic institutions, and here in Hollywood, by the Geena Davis Institute on Gender in Media.
Through scientifically sound quantitative and qualitative field studies, hard data, and focused advocacy, the Geena Davis Institute was instrumental in moving the gender imbalanced children’s television programming to full gender parity and interestingly, resulted in significantly higher viewership and greater profits.
As an industry, we can and will move forward when half of us are no longer held back. By pulling together, we bring prosperity and vibrancy to the production music industry. We’re ready to start the field studies, working side-by-side with the Geena Davis Institute, as early as late March of this year.
In addition to gathering quantitative data to establish our base line, we will generate qualitative data that will allow us to delve deep into the underlying causes of skewed representation while envisioning exciting possibility and mapping it out with key stakeholders. Industry-wide results and key action steps will be revealed at the PMA Conference this fall, introduced by a high profile keynote speaker from the Geena Davis Institute.
As this is our industry, we can make it happen! We are asking companies and individuals to make a fully tax-deductible contribution to bring about significant and sustainable change to the production music industry. Please reach out to us with any questions at email@example.com.