Einar is a seasoned production music executive with a background in business and commercial law. He is the owner of APL Publishing and oversees seven production music catalogues distributed and licensed globally. APL’s home market is Germany with an office in Munich.
He is the CEO and co-founder of NRG Agency which works to improve the status and protection of production music in Neighbouring rights societies. NRG Agency specializes in collecting neighbouring rights royalties for production music companies, composers, and performers throughout the world.
Einar is a member of the European Production Music Committee, and has experience working as a sub-publisher with sales directly to major production music clients in Northern and Eastern Europe, Russia, and South America.
He is currently working on business development of the new AI music search algorithm AIMS api which has had an immediate impact for production music creatives.