Born and raised in Dublin, Ireland, Sinéad is a leading figure in the LA music world, having worked with iconic film composer Hans Zimmer and subsequently Klaus Badelt, budgeting and coordinating multiple A list Hollywood scores. Before her entry into the world of production music, Sinead joined Musikvergnuegen, focusing on bespoke music for the advertising space. Transitioning over to its sister music library, Music Beyond, as VP of Business, Sinead significantly increased the company’s value, leading to its acquisition by BMG in 2014. As a top level executive at BMG Production Music, Sinead has been instrumental in shaping BMGPM’s growth since its inception 5 years ago. Having worked with some of the best names in both film and music, Sinéad offers profound knowledge and understanding of music in film and television, encompassing both the business as well as the creative side.