Cassie Lord is well-versed in building music companies that are successful in film & television licensing, including placements in too many productions to name. Currently she is the President of SyncStories and co-owner of 2nd Mountain Music. For over 25 years, Cassie has led the growth of many production music library companies, including, APM, FirstCom, and as founder of 5 Alarm Music. As an executive producer, Cassie has produced music that has won PMA awards, and her experiences encompass every aspect of the production music industry, including creating original works, representing composers, publishers, music libraries and independent artists. She began with BMI, where she transitioned and worked on the production of the show “Star Search.” Her diverse background includes licensing for Thomas Dolby’s internet and digital delivery company “Beatnik.” Cassie currently on serves on the Board of the PMA (Production Music Association).