Edwina’s fate was sealed at age 5 when she chose piano over ballet. Although her original plan was to continue her career as a music teacher, she eventually found herself clearing music rights for film and TV, which then led to her job at APM. While her primary responsibility at APM has always been finding the perfect music for clients, at various times she’s also handled the company newsletter and marketing, overseen metadata, reviewed licensing, and even managed to do some production and composing. In her current role, she’s responsible for evaluating the overall music requirements of our clients, then coordinating with APM’s libraries and other resources to make sure those music needs are being met. She is a graduate of Pomona College and Claremont Graduate University, a garden enthusiast, dog mom and recreational pianist.
We asked Edwina what she is motivated by. This is what she said:
I want to solve the puzzle. I want to find that perfect piece of music that will highlight the script, visual image or narration that a client has sent to me. I love the challenge of trying to interpret someone else’s ideas and translate that into a musical sound that creates the mood and effect that they’re looking for. I’m oddly drawn to the requests that initially seem vague or don’t make sense – it’s very satisfying to pull together disparate pieces of information and find music that captures what was in that other person’s head.
Years ago, I heard David Puttnam, the producer of Chariots of Fire, speak at the American Film Institute. He explained that his role was to make sure that “everyone was making the same movie.” In the same way, I see the work I do with our clients and our libraries in a similar way. I’m trying to make sure we’re all on the same page, whether it’s finding the right music for a client’s project or helping to develop the direction and content for an upcoming library album.
Learn more about Edwina and her work at APM at https://www.apmmusic.com/our-team/music-directors/edwina-travis-chin