PMC 2025
October 7-9, 2025
HILTON, Universal City, Los Angeles
Sessions
Kick off PMC 2025 with our annual membership meeting. During this session, we'll be providing updates on PMA initiatives. We'll also be joined by industry partners for brief updates on their organization's work.
Adam Taylor
President, Chairman
APM Music, Production Music Association
Joe Saba
Co-Founder, PMA Vice Chair
VideoHelper
Morgan McKnight
Executive Director
Production Music Association
Renard T. Jenkins is the President and CEO of I2A2 Technologies, Studios, and Labs. A software development and consulting firm as well as content creation studio specializing in the creation of ethically responsible tools, solutions, and experiences for the M&E, Marketing & Research, Education, and Healthcare industries, utilizing both emerging and traditional technologies. Jenkins is an experienced executive in the Technology, Film, Television, and Radio industries. Jenkins sits on a number of corporate boards and also currently serves as Vice President of the Hollywood Professionals Association, Immediate Past President of the Society of Motion Picture and Television Engineers, and sits on the board of Exceptional Minds. He is also an active member of the Television Academy and The Academy of Motion Pictures Arts and Sciences. He has held Executive roles across the Technology, Media, and Entertainment industry.
Jenkins previously held Senior Executive roles at Warner Bros., PBS, TV One, Discovery, ESPN, NBA Ent., MLB, NFL, and Turner Broadcasting. Jenkins is a recipient of numerous awards, including two national Emmys, a Peabody, two Headliners, and a 2020 Broadcasting and Cable Technology Leadership award. In 2017, Jenkins was recognized as an Innovator of the Year award recipient.
Additionally, he holds certifications as a sound engineer, AI/ML engineer, and application designer, among others. Jenkins holds a deep passion for the visual arts, especially animation, photography, and music, and, when time permits, offers pro bono services in location sound recording, live mixing, studio recording, post-production, and finishing for aspiring filmmakers, animators, and musicians. His family’s guiding principle is “In all things, integrity, and integrity in all things.”
Industry leaders in music supervision, music production and sound design discuss how they create signature sounds that stand out in marketing campaigns, the importance of creating these sounds, and why and when they are necessary. We’ll give examples of signature sounds, instrumentals and voices in commercial music, as well as music and sounds created expressly for marketing purposes. We’ll ask for audience participation while we’re listening to tracks and we’re looking forward to a lively debate while we discuss the variety of signature sounds!
Accountability
Responsibility
Diligence
It all starts with education, and the trustworthy creative, and being a musicologist in one’s own right in understanding ‘what is an infringement’.
Making a diligent judgment of musical sound-a-likes, mitigating copyright infringements, and the chain of responsibility ~ liability in the industry.
As a production music supplier, and representing multiple music libraries, it is in our greatest interest to be pro-active and highly alert of what we are representing. The ‘chain of responsibility’ starts with the music composer and runs on through to the music producer, to the original music publisher, on through to the territorial sub-publisher representatives who license music to their local clients.
The client is the first to know of a musical infringement – they usually are the first to be sued in a likely copyright infringement, then the local sub-publisher is brought into the suit, then the local PRO, then the original publisher, then the music composer.
Ironically, this chain of suit is of course ‘the mirror image’, the reverse of the creative ‘chain of responsibility’.
This session is a critical component of how to do business rightly and safely in our music market, to avoid such an unfortunate position to find oneself - awaiting for the copyright shark to strike.
It can happen, it does happen, and we will help you to better understand the measures you should take to ensure this does NOT happen to you!
Examples will be played, stories will be told, and our panel of experts will be our educational guru’s – the top guns of this critical topic.
PUBLISHER TRACK
Open to PUBLISHER members of the Production Music Association and International Production Music Group ONLY.
COMPOSER TRACK
In this workshop we will take one original composition (or potentially two, one instrumental and then one vocal) and show it arranged/edited/formatted for various types of uses such as Promos, TV Ads, Trailers, News, In-show, Tiktok/Social Media, Radio/Podcasts, etc. As we play each version we will discuss the things within the arrangement that make it work for that type of use, as well has showing some graphics to help illustrate the arrangement formulas for each type of use.
Production music is the sonic lifeblood of so many audiovisual productions, from television programs to promotional campaigns to major theatrical releases. With its proliferation across the gamut of media productions and distribution channels, companies responsible for its contribution to the creative process are worthy of recognition.
The Production Music Association is proud to present the 11th annual Mark Awards, an awards ceremony dedicated to honoring excellence in the production music community. Named in honor of the late Andy Mark, who was a library owner and founding member of the PMA, the “Mark Awards” recognizes the very best in production music.
Production music often operates under intense pressure — high-volume output, quick turnarounds, shrinking budgets, and increasing creative demands. This session will openly explore the impact this has on the mental health of composers, producers, and even the library teams themselves.
We’ll cover:
- The unique psychological stressors of working in production music, isolation, constant deadlines, rejection, and fee compression.
The real-world experiences of composers navigating burnout, imposter syndrome, and financial stress. - Practical tools and strategies for maintaining mental well-being in a gig-based, highly competitive environment.
- What responsibility libraries and publishers have to foster healthier working conditions — and what changes they could implement.
- How industry-wide advocacy could help shift the culture to prioritize the long-term health of creative contributors.
This is a candid, solutions-focused conversation about a subject that touches nearly everyone in the sector but rarely gets the spotlight.
Is your music set up correctly to support posts on the social sites, both commercially licensed and user generated? The panel explores the common conflicts that can arise, and what to do about them. Will cover: what are the options for delivery and setup, what are the licensing deals that currently exist (for user generated content and commercially licensed), what are the expectations of licensees using music.
*All in-person panels & keynotes will be recorded / streamed live for virtual attendees.
PMC 2025 Hotel Information
The PMC is returning to the Hilton in Universal City, Los Angeles for 2025. Guests can make reservations via the link below, or by calling the Hilton In-House Reservations Dept. at 818-623-1434 from 7am-7pm PT, Monday-Sunday. Please reference group code PMA25 when booking via phone.
Group Link: https://www.hilton.com/en/attend-my-event/buruchf-pma25-40ef473e-73b9-4198-8dec-79b87d60d96c/
The deadline to book at our group rate is September 3, 2025. Please be sure to reserve your room(s) before then.
If at any time you see "NO AVAILABILITY" when you are trying to reserve, please contact morgan@pmamusic.com immediately. We will do our best to add rooms to the block when needed.
Please book early. We do sell out.
PMC 2025 SPONSORS
Presenting Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Exhibiting Sponsors
Mark Awards Sponsors
Supporting Sponsors
Become a Sponsor
The Production Music Conference is the place to be if you or your product appeals in any way, shape, or form to the production music community. Flexible sponsorship options are available. Contact us for information.
Registration
PMC 2025 tickets on sale now.
About the Production Music Conference
The PMA’s Production Music Conference is the international gathering place for the production music community, and is scheduled for October 7-9, 2025 at the Hilton in Universal City, Los Angeles, CA.
This event will an in-person event, with panel programming streamed live both within the virtual conference platform and within the conference app. Attendees represent 80+ countries, ranging from publishers to composers, technology partners and financial partners, and everything in between. The PMC provides networking and educational opportunities to further advance the value of production music and the industry's community.