PMC 2025

October 7-9, 2025

HILTON, Universal City, Los Angeles

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Sessions


Adam Taylor
Adam Taylor

President, Chairman

APM Music, Production Music Association

Joe Saba

Co-Founder, PMA Vice Chair

VideoHelper

Morgan McKnight

Executive Director

Production Music Association


Kick off PMC 2025 with our annual membership meeting. During this session, we'll be providing updates on PMA initiatives. We'll also be joined by industry partners for brief updates on their organization's work.

Adam Taylor
Adam Taylor

President, Chairman

APM Music, Production Music Association

Joe Saba

Co-Founder, PMA Vice Chair

VideoHelper

Morgan McKnight

Executive Director

Production Music Association


Renard T. Jenkins is the President and CEO of I2A2 Technologies, Studios, and Labs. A software development and consulting firm as well as content creation studio specializing in the creation of ethically responsible tools, solutions, and experiences for the M&E, Marketing & Research, Education, and Healthcare industries, utilizing both emerging and traditional technologies. Jenkins is an experienced executive in the Technology, Film, Television, and Radio industries. Jenkins sits on a number of corporate boards and also currently serves as Vice President of the Hollywood Professionals Association, Immediate Past President of the Society of Motion Picture and Television Engineers, and sits on the board of Exceptional Minds. He is also an active member of the Television Academy and The Academy of Motion Pictures Arts and Sciences. He has held Executive roles across the Technology, Media, and Entertainment industry.

Jenkins previously held Senior Executive roles at Warner Bros., PBS, TV One, Discovery, ESPN, NBA Ent., MLB, NFL, and Turner Broadcasting. Jenkins is a recipient of numerous awards, including two national Emmys, a Peabody, two Headliners, and a 2020 Broadcasting and Cable Technology Leadership award. In 2017, Jenkins was recognized as an Innovator of the Year award recipient.

Additionally, he holds certifications as a sound engineer, AI/ML engineer, and application designer, among others. Jenkins holds a deep passion for the visual arts, especially animation, photography, and music, and, when time permits, offers pro bono services in location sound recording, live mixing, studio recording, post-production, and finishing for aspiring filmmakers, animators, and musicians. His family’s guiding principle is “In all things, integrity, and integrity in all things.”


This timely panel will examine the pros and cons of licensing your music and metadata to tech companies for AI training purposes. Is this a Faustian bargain that will ultimately devalue your content or a potential new and lucrative revenue stream for library publishers?  When might these deals be considered and when should they be avoided? What guardrails should be put in place to protect your copyrights? These questions and more will be covered in what is sure to be a lively and informative discussion among our expert panel.



Industry leaders in music supervision, music production and sound design discuss how they create signature sounds that stand out in marketing campaigns, the importance of creating these sounds, and why and when they are necessary. We’ll give examples of signature sounds, instrumentals and voices in commercial music, as well as music and sounds created expressly for marketing purposes. We’ll ask for audience participation while we’re listening to tracks and we’re looking forward to a lively debate while we discuss the variety of signature sounds!


Accountability

Responsibility

Diligence

It all starts with education, and the trustworthy creative, and being a musicologist in one’s own right in understanding ‘what is an infringement’.

Making a diligent judgment of musical sound-a-likes, mitigating copyright infringements, and the chain of responsibility ~ liability in the industry.

As a production music supplier, and representing multiple music libraries, it is in our greatest interest to be pro-active and highly alert of what we are representing. The ‘chain of responsibility’ starts with the music composer and runs on through to the music producer, to the original music publisher, on through to the territorial sub-publisher representatives who license music to their local clients.

The client is the first to know of a musical infringement – they usually are the first to be sued in a likely copyright infringement, then the local sub-publisher is brought into the suit, then the local PRO, then the original publisher, then the music composer.

Ironically, this chain of suit is of course ‘the mirror image’, the reverse of the creative ‘chain of responsibility’.

This session is a critical component of how to do business rightly and safely in our music market, to avoid such an unfortunate position to find oneself - awaiting for the copyright shark to strike.

It can happen, it does happen, and we will help you to better understand the measures you should take to ensure this does NOT happen to you!

Examples will be played, stories will be told, and our panel of experts will be our educational guru’s – the top guns of this critical topic.


Not every story calls for a sweeping orchestral score. In documentaries, indie films, and intimate dramas, subtle scoring and carefully chosen tracks can shape emotion without overwhelming the narrative. This panel brings together experts from every facet of film music and will explore how authentic, understated music enhances storytelling, as well as the strategies behind licensing production music that fits both the creative vision and the budget. Together, we’ll uncover how thoughtful scoring and smart licensing decisions open new possibilities for filmmakers and music creators alike.


PUBLISHER TRACK


Open to PUBLISHER members of the Production Music Association and International Production Music Group ONLY. 


Join us for a 1-on-1, fireside chat with the CEO of the Music Publisher's Association (UK), Paul Clements - moderated by West One Music Group Global CEO & PMA Board Member, Edwin Cox.
 
Paul is a highly experienced senior-level executive in the music industry with a strong commercial background in licensing and administering intellectual property rights. After graduating with a BSc (Hons) degree in Mathematics & Management Studies from Queen Mary London University, Paul worked for a short period at Thomas Cook’s headquarters, where he worked in the foreign currency trading team before embarking on a 22-year career at PRS for Music.
 
While working for PRS for Music, he worked on MCPS business for 15 years which included overseeing MCPS Production Music, before focusing his efforts on Performing Rights Licensing, Membership, Marketing and International.
 
He is renowned as an astute, dynamic and highly skilled communicator and has a proven track record for delivering significant revenue growth through expert negotiations, business transformation and the establishment of strategic joint ventures with industry partners.
 
Paul became CEO of the MPA Group on 1 February 2019 and is thrilled to be continuing to lead the MPA, MCPS and PMLL at a time in which creators and rightsholders face as many opportunities as we do challenges.


This panel will explore practical and impactful ways to leverage AI to optimize workflows and unlock new levels of efficiency. This session will dive into its capacity to intelligently apply metadata tags and facilitate extensive searches, streamline operations by auto-filling data and completing registrations, and precisely populate metadata for music albums and tracks. Additionally, the panel will emphasize the operational strategies and governance needed to ensure the AI's output is consistently accurate, reliable, and correctly integrated into your business processes, empowering your business to operate smarter and faster.


COMPOSER TRACK



TrackTrove.ai is a new AI-powered platform created by production music veterans, to connect human composers with production music labels.
 
Composers upload fresh, unreleased tracks. Labels post private briefs for new albums, with text prompts and audio references. Proven AI technology—already powering search for major label websites—instantly connects the right music to the right brief.
Composers’ tracks connect directly to the briefs that need it, rather than be buried in endless inboxes.
 
For labels, there’s no more sifting through overwhelming email submissions—just fast, focused discovery of fresh, high-quality music.
 
Human-Made Music, AI-Matched.
 
In this Exclusive Information Session, Tracktrove.ai CEO Alan Lazar will provide detailed info on the new platform, demonstrate the Beta, and provide information on joining the Beta waitlist


It's your favorite demo derby feedback session! In partnership with ReelCrafter, this panel is going to take shape as a real-time pitch session. There will be three guests, and attendees who wish to pitch must select ONE guest and ONE brief, and create your ReelCrafter page centered around trying to land that gig. 
 
Need some pointers on how to set up your profiles? Check out this explainer video: https://youtu.be/IMMBzSshlgE
 
Attendees who wish to pitch will be given a discount code to get their ReelCrafter account up and running (it's a free trial for two months!), set up and ready to go. YOU MUST EMAIL INFO@PMAMUSIC.COM AND INDICATE WHO YOU WANT TO PITCH TO IN ORDER TO RECEIVE THE DISCOUNT CODE. Limited to 10 per guest reviewer, or 30 codes total. 
 
5 TRACKS PER PLAYLIST, MAX
 
GUEST REVIEWERS:
 
Kat Tolkishevskaya, Producer, Project Manager, & Music Editor, Liquid Cinema
BRIEF:
Liquid Cinema is always open to new exciting collaborators and talented writers with a unique sound. Across all three catalogs, our goal is not only excellent quality of music, but a diverse and highly useable collection of genres, appropriate for many different licensing opportunities.
 
Jonathan Weiss, Music Supervisor, Music Producer & Publisher
BRIEF ONE:
Looking for instrumental tension/suspense cues for a music library compilation whose production style would include a hybrid electronic sound that can be played behind scenes that involve tense dialogue or a conflict between two characters. These styles of cues can also feature a more aggressive production style that could be utilized behind film and TV trailers and promos that have a pulsing and percussive arrangement, but with enough sectional contrast, and buildup in tension that can sustain interest throughout the cue, but not so many busy elements going on at once where it would be distractive to dialogue.  Cues could also incorporate a buildup to a climax of tension and a release and break for editors to cut 
 
BRIEF TWO:
Music supervisor and music publisher working with several music libraries looking for hip hop cues that could be used behind professional and college sports highlight packages for an upcoming compilation release.  Cues should feature a contemporary and hard hitting hip hop beat with lyrics that could feature themes such as overcoming adversity, striving to be the best, doing the work, coming out on top, how tough we are, etc.  Cues should have a traditional song structure with a memorable and hook laden chorus, along with unique and aggressive sounding verses.  Rap or sung vocals and toplines need to sound authentic, aggressive and can lean towards braggadocio, courageousness, teamwork and bravado. 
 
Evelyn Wong, Senior Music Director, Slipstream
BRIEF:
Looking for a diverse set of vocal songs within the contemporary Country music space, for use on a variety of new tv shows included on the upcoming slate for a large Studio partner/client of ours. Open to any style from more pop country a la Taylor Swift & Kasey Musgraves to Hip-Hop/R&B influenced a la Shaboozey, Kane Brown & Jelly Roll; more classic country a la Keith Urban to deep soul/blues a la Rag'n'Bone Man. Lyrics should have a strong storytelling element that touches on the complexities of human connection - emotion, the things that bond and/or break us, joy and acceptance.


Come join us as composers dissect how they integrate modular synthesis into their musical workflow. Featuring a roundtable- type discussion and a live musical demonstration.


In this workshop we will take one original composition (or potentially two, one instrumental and then one vocal) and show it arranged/edited/formatted for various types of uses such as Promos, TV Ads, Trailers, News, In-show, Tiktok/Social Media, Radio/Podcasts, etc. As we play each version we will discuss the things within the arrangement that make it work for that type of use, as well has showing some graphics to help illustrate the arrangement formulas for each type of use.




Production music is the sonic lifeblood of so many audiovisual productions, from television programs to promotional campaigns to major theatrical releases. With its proliferation across the gamut of media productions and distribution channels, companies responsible for its contribution to the creative process are worthy of recognition.

The Production Music Association is proud to present the 11th annual Mark Awards, an awards ceremony dedicated to honoring excellence in the production music community. Named in honor of the late Andy Mark, who was a library owner and founding member of the PMA, the “Mark Awards” recognizes the very best in production music.






Is your music set up correctly to support posts on the social sites, both commercially licensed and user generated? The panel explores the common conflicts that can arise, and what to do about them. Will cover: what are the options for delivery and setup, what are the licensing deals that currently exist (for user generated content and commercially licensed), what are the expectations of licensees using music.


*All in-person panels & keynotes will be recorded / streamed live for virtual attendees.

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PMC 2025 Hotel Information

The PMC is returning to the Hilton in Universal City, Los Angeles for 2025. Guests can make reservations via the link below, or by calling the Hilton In-House Reservations Dept. at 818-623-1434 from 7am-7pm PT, Monday-Sunday. Please reference group code PMA25 when booking via phone.

Group Link: https://www.hilton.com/en/attend-my-event/buruchf-pma25-40ef473e-73b9-4198-8dec-79b87d60d96c/

The deadline to book at our group rate is September 3, 2025. Please be sure to reserve your room(s) before then.

If at any time you see "NO AVAILABILITY" when you are trying to reserve, please contact morgan@pmamusic.com immediately. We will do our best to add rooms to the block when needed.

Please book early. We do sell out.

PMC 2025 SPONSORS

Presenting Sponsor

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Silver Sponsors

Bronze Sponsors

Exhibiting Sponsors

RECEPTION Sponsor

Cocktail Sponsors

Mark Awards Sponsors

Supporting Sponsors

Become a Sponsor

The Production Music Conference is the place to be if you or your product appeals in any way, shape, or form to the production music community. Flexible sponsorship options are available. Contact us for information.

Contact Us for Opportunities

Registration

PMC 2025 tickets on sale now.

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About the Production Music Conference

The PMA’s Production Music Conference is the international gathering place for the production music community, and is scheduled for October 7-9, 2025 at the Hilton in Universal City, Los Angeles, CA.

This event will an in-person event, with panel programming streamed live both within the virtual conference platform and within the conference app. Attendees represent 80+ countries, ranging from publishers to composers, technology partners and financial partners, and everything in between. The PMC provides networking and educational opportunities to further advance the value of production music and the industry's community.