The Production Music Association’s PMA Academy is a virtual webinar series focused on educating composers and industry professionals. The program was developed in order to provide additional events for PMA members across the globe and further bring our entire community together. These events are all free of charge. If you have an idea for a panel, interview, webinar workshop, or if you’d just like to submit a topic, please contact us at Catch all of our replays below or on our YouTube channel.

UGC 101: A Guide to Building an Effective UGC Strategy

Learn how revenue is generated on UGC platforms including TikTok, YouTube and Meta and what you can do to unlock that revenue potential. From setting your catalog up to be used by content creators to optimizing for revenue maximization, we’ll cover everything you need to know and set out actionable steps that you can take to build an effective UGC strategy for your production music business.

PMA Academy: Harnessing Big Data to Grow Your Production Music Catalog

For both composers and publishers, the amount of data available to us is overwhelming and increasing every day- licensing data, performance data, PRO statements, music metadata, music search and keyword data, website data, marketing metrics, social media stats and more- which data should you be tracking to spot trends, make better decisions and grow your catalog? Our panel of industry experts will help shed some light on this massive topic with a focus on actionable takeaways that you can use, whether you are a composer or publisher.

PMA Academy: Composing for Production Music Libraries: Am I Doing This Right?

This panel will discuss the creative process behind composing for production music. What are edit points? Instrumental versus vocal? What is the process of delivering cut downs? What kind of stems should you be delivering? We'll dig into the technical details of composing for production music libraries in this session.

PMA Academy: Avoiding Legal & Reputation Problems From Sampled Loops, Beats, Tracks & Hooks

“Does this work include samples, yes or no?“ Have you ever seen this question in a contract or submission form? Most production music composers realize that they can’t sample unlicensed music from other recordings. And, they know that they’re usually safe using sampled instruments from their favorite piano and orchestral libraries.

PMA Academy: Taking a Closer Look at Production Music in Advertising

All media has been impacted with the expansion of digital services, and the advertising industry is no exception. This panel will dive into how these changes relate to production music usage, what's changed in this sector of the industry and what the future looks like for production music in advertising.

PMA Academy: Global Month - A Focus on Asia

Join us for a wide-ranging multiple time-zone real-time discussion on the current state of production music in Asia. Featuring top music executives in China, Japan, Taiwan and Korea, this panel will explore the impact of the pandemic on the industry as well as their prognosis for the future.

PMA Academy Global Month: A Focus on Australia/New Zealand

The lands ,ɹǝpun uʍop, of Australia and New Zealand, might seem isolated to much of the world due to our location, but both countries are strong and stable forces in the production music marketplace. Our television shows air globally and our content is unique, as is our landscape and set locations.

PMA Academy: Global Month - A Focus on Europe

Europe is one of the most important global markets for production music, accounting for more than 60% of global music royalty collections (excluding sync licenses). In this panel organized by the European Production Music Committee of the International Confederation of Music Publishers (ICMP), we’ll check in with our European colleagues, examining how COVID-19 has affected film and TV production, music licensing and performance and mechanical royalty streams.

The Past, Present & Future of Production Music: A Conversation with Mark Awards Nominees

Over the years we've seen tremendous growth in the production music business. What was traditionally library music and jingles has developed into full, lyrical songs coupled with full-blown EPs and traditional releases. Join us as we discuss our progress and look toward the future of what is in store for production music, it's composers and the overall market with our 2020 Mark Awards Nominees.

Managing Licensing & Repertoire at Scale

This panel will center on the ways in which AdRev is working cooperatively with its partners and sister companies to apply advances in signal processing, digital fingerprinting, and audio recognition technologies to improve the processes of managing rights and repertoire at scale. We will cover how AdRev is leveraging these technologies to more effectively police fraud, prevent duplicate content submissions, enhance metadata, and monetize greater numbers of unauthorized exploitations on behalf of its clients.

The MLC and Its Impact on Production Music

The Mechanical Licensing Collective (The MLC) is a nonprofit organization designated by the U.S. Copyright Office pursuant to the historic Music Modernization Act of 2018. Starting in January 2021, The MLC will issue and administer blanket mechanical licenses to eligible streaming and download services (digital service providers or DSPs) in the United States. The MLC will then collect the royalties due under those licenses from the DSPs and pay songwriters, composers, lyricists and music publishers.

Won’t You Be My Neighbor(ing Rights) - Exploring Untapped Royalties

Do you know what Neighbouring Rights are? Whether you’ve been in the industry for years or you’re an up and coming artist, comparatively few artists and managers know and/or understand what neighbouring rights are, how to claim and collect them, and what they need to do to maximise these earnings.

Finding Your Voice: Sound Design w/Tom Holkenborg (aka Junkie XL)

This very special tutorial is led by one of the most in-demand film composers in Hollywood: Tom Holkenborg (aka Junkie XL). If you've ever seen films like Mad Max: Fury Road, Deadpool or Alita: Battle Angel (just to name a few), you've no doubt felt the impact of Tom's mastery of sound design. Known within the industry as a "full-contact composer", one of Tom's biggest calling cards is that he does so many things himself—including creating vast sound libraries all his own for nearly every project he works on.

PMA Academy: Before You Sign Your Agreement: Do’s and Don'ts

This webinar will explore the essential points to review before signing an agreement with a publisher or a sub-publisher. What essential clauses should we pay particular attention to before signing an agreement? How can PMA members help to assure the integrity, health, and vibrancy of their production music career --and the PM industry as a whole-- by reading, understanding, and possibly negotiating the terms of your agreement? This webinar seeks to provide information that leads to a win-win agreement.