PMC 2024

With the expanding Hispanic population in the United States, the utilization of Latin music in media for targeted marketing has surged. This panel delves into the intricate dynamics of representing the diverse musical cultures of Latin America across various media platforms such as films, TV shows, and commercials. Description: The Hispanic demographic in the US is witnessing significant growth, with each segment of the Latin American community deeply rooted in its native country's musical heritage. To authentically capture and represent these distinct sounds on screen, Latin Music Supervisors must possess a nuanced understanding of each country's musical traditions and cultural nuances. This panel aims to explore the rich tapestry of Latin music, highlighting the subtle differences and unique characteristics of each country's musical landscape. From traditional rhythms to contemporary trends, participants will gain valuable insights into navigating the evolving landscape of Latin music in sync licensing. Furthermore, the fusion of Latin elements with mainstream pop and urban music has become increasingly prevalent, as American artists seek to connect with the burgeoning Hispanic demographic. This session will examine how this integration is reshaping the music industry and influencing mainstream media. The emergence of streaming giants like Netflix, Hulu, and Prime Video as platforms for international content further underscores the global appeal of Latin music. Through case studies and real-world examples, attendees will gain a comprehensive understanding of the opportunities and challenges in leveraging Latin music for sync licensing in the digital era.