PMC 2024
September 24-26, 2024
HILTON, Universal City, Los Angeles
Sessions
Kick off PMC 2024 with our annual membership meeting. During this session, we'll be providing updates on PMA initiatives. We'll also be joined by industry partners for brief updates on their organization's work.
Adam Taylor
President, Chairman
APM Music, Production Music Association
Joe Saba
Co-Founder, PMA Vice Chair
VideoHelper
Join us for an insightful discussion where catalog owners, music supervisors, and composers gain insights into each other's perspectives. While it may seem like there's competition among us, our shared goal is to deliver the perfect music for our clients' needs. The role of a music supervisor can be overwhelming, with numerous options to sift through. Library owners face the challenge of aligning their catalogs with supervisor demands, while composers strive to create relevant content without direct end-user feedback. Compounding these challenges is the delay inherent in the communication process. While supervisor needs may be immediate, catalog updates can take months. Hence, proactive anticipation of upcoming needs is crucial for timely response. We'll delve into strategies such as identifying current trends, analyzing past successes, maintaining evergreen projects, and forecasting future trends to build agile catalogs. Effective communication among stakeholders is key to executing these strategies and achieving collective success. Whether you're an experienced music supervisor, a library owner seeking efficiency, or a composer aiming for career growth, this panel promises valuable insights and actionable strategies. Join us as we navigate the intricacies of teamwork, strategic catalog development, and client satisfaction.
With the expanding Hispanic population in the United States, the utilization of Latin music in media for targeted marketing has surged. This panel delves into the intricate dynamics of representing the diverse musical cultures of Latin America across various media platforms such as films, TV shows, and commercials. Description: The Hispanic demographic in the US is witnessing significant growth, with each segment of the Latin American community deeply rooted in its native country's musical heritage. To authentically capture and represent these distinct sounds on screen, Latin Music Supervisors must possess a nuanced understanding of each country's musical traditions and cultural nuances. This panel aims to explore the rich tapestry of Latin music, highlighting the subtle differences and unique characteristics of each country's musical landscape. From traditional rhythms to contemporary trends, participants will gain valuable insights into navigating the evolving landscape of Latin music in sync licensing. Furthermore, the fusion of Latin elements with mainstream pop and urban music has become increasingly prevalent, as American artists seek to connect with the burgeoning Hispanic demographic. This session will examine how this integration is reshaping the music industry and influencing mainstream media. The emergence of streaming giants like Netflix, Hulu, and Prime Video as platforms for international content further underscores the global appeal of Latin music. Through case studies and real-world examples, attendees will gain a comprehensive understanding of the opportunities and challenges in leveraging Latin music for sync licensing in the digital era.
Steven Saltzman
Award-Winning Music Editor
Discover how industry experts transform existing music into captivating trailer tracks, capturing the essence of films in a few impactful notes. Explore techniques in arrangement, instrumentation, and production that elevate songs to evoke emotions and build anticipation. Gain insights into the creative process behind crafting music that resonates deeply with audiences before a single scene unfolds.
Production music is the sonic lifeblood of so many audiovisual productions, from television programs to promotional campaigns to major theatrical releases. With its proliferation across the gamut of media productions and distribution channels, companies responsible for its contribution to the creative process are worthy of recognition.
The Production Music Association is proud to present the 10th annual Mark Awards, an awards ceremony dedicated to honoring excellence in the production music community. Named in honor of the late Andy Mark, who was a library owner and founding member of the PMA, the “Mark Awards” recognizes the very best in production music in 26 categories.
Daily habits and mindsets that will protect from block and burnout. Tales from a few folks who didn’t heed the warning signs and paid for it! How to navigate the commercialization of our arts and passions without losing the love and joy that brought us here in the first place.
Sam Hulick
Co-founder & CEO
ReelCrafter
Sara Pocius
Co-founder
ReelCrafter
*All in-person panels & keynotes will be recorded / streamed live for virtual attendees.
PMC 2024 Hotel Information
The PMC is returning to Universal City, Los Angeles for 2024, moving to the more spacious HILTON.
Group rates for the event are $269/night, plus taxes and fees. Guests can make reservations via the link below, or by calling the Hilton In-House Reservations Dept. at 818-623-1434 from 7am-7pm PT, Monday-Sunday. Please reference group code PMA when booking via phone.
Group Link: https://www.hilton.com/en/attend-my-event/buruchf-pma-6c886390-08d8-446b-97b0-c1d11387c92d/
The deadline to book at our group rate is August 30, 2024. Please be sure to reserve your room(s) before then.
If at any time you see "NO AVAILABILITY" when you are trying to reserve, please contact morgan@pmamusic.com immediately. We will do our best to add rooms to the block when needed.
We COMPLETELY SOLD OUT our block in 2023, so please BOOK EARLY.
PMC 2024 SPONSORS
Presenting Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Exhibiting Sponsors
Mark Awards Sponsors
Supporting Sponsors
Become a Sponsor
The Production Music Conference is the place to be if you or your product appeals in any way, shape, or form to the production music community. Flexible sponsorship options are available. Contact us for information.
Registration
PMC 2024 tickets on sale now. Prices go up April 1st.
About the Production Music Conference
The PMA’s Production Music Conference is the international gathering place for the production music community, and is scheduled for September 24-26, 2024 at the Hilton in Universal City, Los Angeles, CA. And we're celebrating our 10th Anniversary!
This event will an in-person event, with panel programming streamed live both within the virtual conference platform and within the conference app. Attendees represent 60+ countries, ranging from publishers to composers, technology partners and financial partners, and everything in between. The PMC provides networking and educational opportunities to further advance the value of production music and the industry's community.